Home Shopping Network (HSN)
I led the development of on-site experiences and provided art direction for the home and lifestyle divisions, in addition to working on a complete rebrand.
THE PROCESS
The company-wide rebrand was driven by a need to better understand our customers and our position in the marketplace. This rebrand was about more than just a new look; it was a strategic shift that reflected who we are and who we aim to serve. HSN’s core customer was no longer a retiree on her sofa ordering jewelry, she was the social-first, key decision-maker in her household, so we created a brand that best fit her lifestyle, and shopping habits.
As part of this rebrand, we rebuilt the HSN.com homepage to align with the new brand identity. This project involved a complete redesign, encompassing everything from color schemes and typography to layout and user experience. The goal was to create a homepage that not only felt modern and visually engaging, but that also provided an intuitive and seamless navigation experience for our customers. The result was a refreshed digital presence that captured the essence of our brand while making it easier for users to explore and shop.
