Future Rx

FutureRx is a cloud-based, modular solution for health & pharmacy benefits managers that brings technology and service providers together on one platform. Basically, it’s a technological solution that makes the lives of healthcare providers easier.

For their logo and visual identity - the goal was to create something that felt as innovative as the platform itself, while keeping it user-friendly and approachable.

THE PROCESS

For the logo and supporting visuals, I designed a system inspired by DNA sequencing patterns—because what better way to symbolize pharma/healthcare than with the biological language behind it all? The site was very content-heavy, so the graphic elements had to stay simple, adding visual interest without stealing the spotlight from the text.

When it came to the color palette, I ditched the usual drab neutrals you see in the pharma and medical space. Instead, I went with vibrant, high-contrast colors that felt fresh and modern. This bold palette made color blocking throughout the site not only possible but purposeful, helping break up the long-form content and make it easier for users to navigate.